In sum, the marketing discourse of The Coca-Cola Company implicitly draws upon what one marketing professor has called the “stakeholder model” of brands (Jones 2005). For the moment, I note that this model suggests that brand value is co-created through interaction with multiple stakeholders. Coca-Cola Company to obtain the reasons for the success of Coca-Cola Company. Coca-Cola uses the differentiation competition strategy to improve its core competitiveness, brand awareness, consumer loyalty, and value awareness to occupy a dominant position in the industry. This paper can provide a reference for more soft drink enterprises Purpose & Vision Our Purpose: Refresh the world. Make a difference. Our Vision: Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Who We Are The overall value of the table has continued to increase to US$3,088,930m—a 16% rise from 2021 (US$2,667,524m). The total brand value of the table is growing at a significant rate, this year seeing the largest rate of growth to date. The average brand value has reached over US$3 trillion for the first time ever. The Coca-Cola Company is the world’s biggest non-alcoholic beverage producer based in Atlanta, Georgia. The company was founded in May 1886 by pharmacist John Stith Pemberton to sell his sugary Coca-Cola drink. In 1889, Asa Griggs Candler acquired the Coca-Cola formula and brand for $2,300 and incorporated the Coca-Cola Company three years Since 2004, Coca-Cola Company has been the market leader. Coca-Cola, despite a brand value decline of 13% in 2021, remained the world’s most valued soft drink brand at $33.2 billion in 2021 Despite facing challenges with the brand's reputation in 2019, value-added dairy has been a growing sector in the U.S. and one that could help Coca-Cola going forward. Brand value rank: 17. What happened: Coca-Cola is still incredibly popular, but the brand has been somewhat undermined over the past few years by consumers opting to switch away from sugary drinks In 2008, The Coca‑Cola Company took a 40% investment stake in HONEST before fully acquiring the brand in 2011. Tandon credits HONEST tea with helping the company create a new route to market into the natural foods channel, where brands like Simply, Topo Chico, vitaminwater and smartwater remain. What To Know About Coca-Cola And Its Core Values? Coca-Cola is renowned as a multinational corporation on a global level whose leadership and development have given the nonalcoholic industry for more than 127 years since they started. The company was founded by Asa Griggs Candler on 29 January 1892 in Atlanta, Georgia, United States. MBLGCEZ.